It is critical in business to Know Your Customers so you can market to them and potential customers. Before you spend any money on marketing, first spend some time analyzing the answer to this question. “Do you know your customers?” “Who are your customers?” Businesses owners often market to people they wish were their clients, not to those who are likely to become customers.
To get a clearer picture of who your customers are, ask the front-line personnel. The people in your company such as the receptionist, your salespeople, customer service reps, and others will know your customers. They will all share with you the real facts.
Know Your Customers!
If you have several different or diverse product lines, you need to understand who your market is for each product line. Therefore, with varying lines of product, you may have different target audiences, depending on the type of product. It is essential to identify who are your customers for each product line and market to those people. If you don’t do this research, your marketing dollars are a total waste of your money.
My name is Robert Curry, and I am an Author, CEO Coach, Keynote Speaker, and Turnaround Specialist. Over the past 20 years, I have worked with more than 70 companies taking their businesses from Loses to Profits.
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Recently, I published two books about turnarounds: “From Red to Black – A Business Turnaround” and “The Turnaround.” Both books are true stories about turnarounds of real companies that I have turned around during my career. In both books, I shared all my Profit Improvement Recommendations (“PIR’s”). PIR’s helped to grow sales, reduce expenses, improve cash flow, and most importantly, strengthen the management teams.
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